Thailand's mainstream beer market, drinking culture, and how beer fits into Thai social life.
Singha (the oldest, malt-forward, 5%), Chang (sweeter, 5%), Leo (lighter, most popular by volume, 5%) — these account for most beer drunk in Thailand.
Thais drink beer mixed with ice (keeps it cold in the heat) and add water to whisky shots — bottle service at clubs typically includes ice, soda, and a mixer.
Cold beer from a 7-Eleven or market stall: 40–60 THB for a large can; restaurant markup is significant — 80–180 THB per bottle.
Large open-air 'beer gardens' (actually restaurants with live music) open seasonally — often at mall car parks; very Thai experience, worth trying.
No alcohol sales 2–5 PM and midnight to 11 AM officially (enforcement varies); elections and Buddhist holidays bring full bans; airport arrivals hall excepted.
