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Culture

Thai Etiquette & Local Customs

Updated 2026 · Totally Bangkok

A handful of customs go a long way toward being a respectful visitor.

The wai

The traditional greeting — palms pressed together at chest height with a slight bow — is used as both hello and thank you.

What to avoid

Avoid touching anyone's head, pointing your feet at people or Buddha images, and speaking critically of the monarchy.

The wai and greetings

The prayer-hands wai is Thailand's standard greeting — see the dedicated Wai guide for exactly when and how high to hold it. As a foreigner, you're never expected to initiate one, but returning a wai when offered is always appreciated.

The head and the feet

The head is considered the most sacred part of the body and the feet the least — never touch someone's head (even affectionately with children), never point your feet at a person, a Buddha image, or a monk, and be mindful of foot direction when sitting on temple floors.

Temple-specific rules

Shoulders and knees covered, shoes off before entering any building housing a Buddha image, and speak quietly inside — sarongs are usually available to rent or borrow at major temples if your outfit doesn't meet the dress code.

Everyday social rules

Public displays of anger or raised voices are viewed very negatively — Thai culture strongly values keeping a calm exterior (see kreng jai for the underlying concept), so even a frustrating situation (a taxi dispute, a wrong order) is best handled with a smile rather than visible irritation.