A detailed guide to Sukhumvit's 50+ sois (alleys), with what's in each one and how to navigate the strip.
Premium retail, luxury boutiques, department stores, high-end restaurants; pricey and polished.
Trendy zone: boutique hotels, design shops, hip cafes, younger crowd, Instagram-worthy spots, good for nightlife.
Mixed residential and commercial; where Thai office workers eat lunch; authentic local restaurants, less touristy.
More local, student area, cheap eats, street vendors, where real Bangkok happens; backpacker strip starts around Soi 33.
Less touristy, more residential, locals living/working; good for experiencing Bangkok without the tourist bubble.
Go midweek mornings to see locals; avoid Friday/Saturday nights if you want quiet; haggling expected in street markets; fixed prices in malls.