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Business Etiquette in Bangkok

Updated 2026 · Totally Bangkok

Meeting Thais in a professional context — cards, hierarchy, wais, and the unwritten rules of Bangkok business culture.

Business cards

Always present and receive business cards with both hands; take a moment to read it before putting it away; never write on someone's card or put it in your back pocket.

Hierarchy

Thai business culture is strictly hierarchical — the most senior person in the room is addressed first; don't contradict a superior in public.

The meeting style

Thai business meetings often begin with small talk and feel indirect by Western standards — relationships matter before business; patience is rewarded.

Dress code

Conservative and formal for first meetings — long trousers and shirt (minimum) for men; women should avoid sleeveless tops in formal contexts.

Wai in business

A wai is appropriate when meeting senior colleagues or clients; juniors initiate; foreigners can wai or shake hands — Thais working internationally are comfortable with handshakes.

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